Lack of ROI Measures Threatens Marketing Budgets
The ROI Guy
AUGUST 4, 2010
to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. A March 2010 survey by Chief Marketer showed the click remained on top, with 60% of US marketers reporting they measured performance in click-throughs. Less than two-fifths measured overall return on investment (ROI).
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