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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

Some of their most useful features are campaigns for demand generation and sales acceleration. The model is pay-for-performance, so you only invest when your on-demand sales team delivers new leads, referrals and signed sales. It’s a great model for try-before-you-hire or for testing out if new markets drive more sales.