Remove 2004 Remove Demand Generation Remove Enterprise Remove Software
article thumbnail

Technology Sales & Marketing - Party Like its 1999?

The ROI Guy

in 2006, with annual growth in software sales leading the way at 7.0%. For historical perspective, in 2005 technology marketing spending was up 6.4%, in 2004 spending was up 5.8%, while in 2003, tech marketing spending was down 1.7%. How is IT spending changing for small and medium enterprises? On average, IT firms invest 3.6