The Science of Motivation
Sales and Marketing Management
NOVEMBER 22, 2017
You’re told the new business will sell coffee in retail stores that you have to drive to. Scott Jeffrey, PhD, was in graduate school at the University of Chicago when he decided to figure out how academic studies applied to real sales reps in the field. Are Sales Incentives Becoming Obsolete?” Zoltners, A., Sinha, PK., &
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