Remove 2006 Remove Education Remove Small Business Remove Software
article thumbnail

Why Words Matter More than Ever in Business to Business Sales

No More Cold Calling

She tells a remarkable story about how a software engineer at Google almost failed at selling his idea … until he changed his words. The lesson for business to business sales leaders is loud and clear: Choose your words carefully. Chade-Meng Tan is a speaker and author, and the 107th software engineer hired by Google.

Hiring 120