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The Slippery Slope Called Sales Enablement

Jonathan Farrington

AUGUST 10, 2012

We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. The Sales Lead Management Association named Dan one of the 50 most influential people in sales lead management in 2009, 2010 and 2011. Most sales people start selling at Step #5.

Top of Funnel 35
Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35
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Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

NOVEMBER 8, 2006

With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Latest Research. Let the Good Times Roll?

ROI 40
ROI Ideal Customer Profile Social Media Customer 40
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