The ROI Guy

FEBRUARY 10, 2015

Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Collateral 84

Collateral Promotion Comparison Margin 84

Hyper-Connected Selling

SEPTEMBER 10, 2015

This article was originally published on March 8th, 2010. Free becomes an economically viable price when the marginal costs of transferring digital information moves towards zero; which changes the structure of traditional markets. . Can advertising really support all of the free content on the internet? Big Thought.

Margin 45

Margin Distribution Journal Media 45

Sales Training Advice

SEPTEMBER 28, 2010

In a me-too world, good advice – ideas that help customers to make better decisions – trumps, by a wide margin, the value of your “wares”. If you sell newspaper advertising, whether you would recommend radio or cable television as a better investment for reaching a target audience. © 2010 Landy Chase. Be confident and assertive.

Cost per Acquisition 44

Cost per Acquisition Vendor Conference Margin 44