Remove 2010 Remove Advertising Remove Marketing Remove Seminar
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Solutions to Your Small Business Sales Challenges | Sales.

The Sales Hunter

” That was the title on a seminar brochure I received. Maybe a media representative suggests a new advertisement. So, “pop” off they go with new advertising. Then an advertising agency suggests a new brochure and off they go again. Sales and marketing can be treated in exactly the same way.

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.