No More Cold Calling

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Is Failure an Option for Your Account Based Selling Teams?

No More Cold Calling

Buyers feel the pressure and know they can anticipate an end-of-quarter and end-of-year push. That buyer behavior impacts our ability to make quota while dwindling our profits. We become vendors waging pricing battles, rather than reputable salespeople solving problems for our buyers. Plus, we become flagrant discounters.

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You Can’t Stoke a Cold Fire

No More Cold Calling

That’s what buyers want from any salesperson with whom they do business—someone who really cares about them and their companies, an introspective problem-solver who is willing to carefully analyze needs and not rush the process along to simply make some quick money. About the Author.

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