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New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Have a look at the reports here: 2009 and 2010.

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Gartner CIO Study Highlights Need for Outcome-Based Technology Sales & Marketing Strategies

The ROI Guy

The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.

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