Sales and Marketing Management

MARCH 4, 2018

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. Ajay Gupta has served as CEO of Stirista since founding the company in 2010 at age 26.

Customer Service 286

Customer Service Retention Hiring Account 286

Pointclear

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Have a look at the reports here: 2009 and 2010.

Resources 160

Resources Marketing B2B Study 160

Pointclear

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233

Media Direct Mail netFactor Trade Show 233

The ROI Guy

FEBRUARY 15, 2011

The results are based on survey responses from 2,014 CIOs worldwide, supported by interviews by Gartner analysts with leading CIOs, highlighting the following important trends: Busted Budgets - IT budgets are expected to increase by just 1% in 2011 over 2010 spending levels, with IT budgets not achieve their 2008 highs for 3 years, until 2014.

Study 53

Study Strategy Marketing Lead Rank 53

The ROI Guy

NOVEMBER 14, 2011

Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions. The Bottom-Line Even though good economic news is hard to come by, SMBs might represent the one bright spot for IT vendors in 2012.

Case Study 69

Case Study Marketing Proposal Hiring 69

SBI

SEPTEMBER 29, 2020

With more than 600 enterprise customers worldwide, Seismic enjoys a best-in-class net retention rate of nearly 120 percent, indicative of the growing value it’s delivering its customers. Founded in 2010 with headquarters in San Diego, Seismic now has more than 900 global employees across 14 offices.

Lead Rank 96

Lead Rank Lead Scoring Company Microsoft 96