Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
The ROI Guy
NOVEMBER 8, 2006
With this mindset would companies have rigid return policies – such as the miserable penalties that existed at Blockbuster and forced me out as a customer, or the damage that short term aggressive telemarketing campaign might have on future loyalty versus short term temporary revenue gains. Latest Research. Let the Good Times Roll?
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