Pointclear

DECEMBER 8, 2011

Chris Selland is CMO at Terametric , a company focused on maximizing marketing ROI by helping marketers capture and measure all their channel marketing data. Chris originally published this post on November 14, 2011, and it is republished here with his permission. As I chimed in on a Focus Q&A recently.

ROI 178

ROI Demand Generation Agencies Salary Demand Generation 178

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

Delicious Sales

MAY 2, 2012

Channels (799). Advertising (694). Maximizer (636). Advertising (694). 2011 (3304). Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Tools (2872). Sales Management (2614). Software (1035). Customer Service (995). Inside Sales (849). Selling Skills (528). Incentives (379). Outside Sales (81).

Lead Rank 99

Lead Rank Leads360 Lead Scoring Top of Funnel 99

Connext Digital

AUGUST 29, 2019

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Netflix is a great example of how analytics is used to improve targeted advertising. Coca-Cola is recognized for its ability to generate excellent advertisements through storytelling.

Data 58

Data Company Strategy Buyer Persona 58

Connext Digital

AUGUST 29, 2019

Digital Advertising – 63% of consumers said that they are annoyed when brands send out generic messages repeatedly. Netflix is a great example of how analytics is used to improve targeted advertising. Coca-Cola is recognized for its ability to generate excellent advertisements through storytelling.

Data 56

Data Company Strategy Buyer Persona 56