CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table
Pointclear
MARCH 6, 2012
She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process.
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