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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Sales and Marketing Alignment in 2013? Not so Fast!

The ROI Guy

By a wide margin, SiriusDecisions indicates that Marketing would rather spend the incremental 10% on their bread-and-butter, Demand Creation (35%), followed by Brand (17%). 2013 - The Year for Sales Enablement? The demand for better Sales Enablement has increased dramatically over the past three years.

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SalesProCentral

Delicious Sales

Tools (2872). Demand Generation (181). MORE >> Tools. 2012 (9049). 2013 (4691). THE SALES HUNTER AUGUST 12, 2013 Is Your Sales Process Slow or Fast? Topics Major Topics. Sales (12918). Marketing (6398). Training (4995). Prospecting (4539). Sales Management (2614). Software (1035). Buyer (2086).

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Systems/Processes/Tools. Sales Automation/Tools. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. And the same ones that I saw in 2013, 2012………1980. While there’s some variance, I tend to see the following: Sales Training. Customer Engagement.

Fashion 90
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How B2B Buyers Search for Tech Solutions

Tenfold

The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 This data is up from 2012’s 27 percent, which signifies the growing influence of this generation. This is a generation who grew up at a time when mobile phones and the internet were readily available.