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44 Important Marketing Productivity Statistics

Zoominfo

Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating ( source ). Predictive analytics software will be a big early-growth category for machine-learning applications. The market is predicted to reach $15.3

Marketing 160
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How B2B Buyers Search for Tech Solutions

Tenfold

Business websites lead at 84.3 Analytics Advocate at Google Adam Singer confirms this at a ClickZ Live conference in San Francisco and adds that a person, on average, checks out 10.4 This data is up from 2012’s 27 percent, which signifies the growing influence of this generation. It comes in at all stages of the buyer’s journey.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

This can be done by identifying common objections (and iterating ways to remove them before they happen), doing ongoing lead nurturing, and brainstorming ways to find the best-fit customers. But with analytics and new sales AI technologies cropping up, business leaders can optimize their processes to accelerate business.