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The Pipeline ? It's About the Buyer, Stupid! ? Sales eXchange ? 125

The Pipeline

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. It’s About the Buyer, Stupid! But I wouldn’t lose much sleep over it since I don’t think human nature (and yes buyers are human), has changed all that much since the advent of the web. December 2011. August 2011.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic. The buyer shortlists potential solutions.