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What Air Crash Investigations Didn't Tell You About QF32 (Airbus A380)

Tony Hughes

Every enterprise can learn much from this story as it exemplifies the incredible benefits of empowering and trusting employees to not only do their job but also represent the brand – in this case, also save lives. But before both of these, in late 2012 I was fortunate enough to interview Captain Richard de Crespigny in his home.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.