Hubspot Sales

AUGUST 21, 2023

You’ll have three variables to test: the channel you advertise on, the audience you target, and the message you share. Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. Test the various channels and continue advertising on those showing high conversions. Next, optimize your audience.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Pointclear

APRIL 13, 2012

Marketing is now looking at the impact they’re having in terms of the leads they contribute along with what’s happening with those leads further down the sales pipeline. Jeff notes there is a link between marketing and sales dysfunction and marketing’s challenges in convincing sales of the value of lead nurturing.

Marketing 169

Marketing Social Media Scale Trade Show 169

Sales Excellence

AUGUST 18, 2014

Get established on the same social channels as your audience: Facebook, Twitter, LinkedIn, Pinterest, Google+, Youtube, Instagram. Nurture Your Leads. Hopefully you’ve heard your marketing counterparts talk about lead nurturing. Learn How To Use Social Media. That’s OK, focus your efforts elsewhere.

Social Selling 22

Social Selling Sales Qualified Lead Social Media Marketing 22