article thumbnail

The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Build brand awareness and demand generation with inbound and/or outbound methods. This occurs through demand generation, which can happen with both inbound and outbound strategies. Outbound demand generation is when a salesperson contacts a lead through cold outreach tactics. You must optimize.

article thumbnail

PODCAST 28: How High Growth SaaS Companies Build and Lead Sales Teams w/ Chris Degnan

Sales Hacker

We started building that in 2012. We are native to the cloud, we are on AWS, we are on Microsoft, Azure, and next year we’ll be on Google Cloud as well. Chris Degnan: The first hire I had was of course an intern where she helped me build a demand generation, because I was my own demand generation machine.

Hiring 65