2012 Incentives Inside Sales Sales Cycle 
InsideSales.com
OCTOBER 23, 2019
A 2012 Harvard Business Review article reported a survey finding that more than 90% of C-level executives said they ‘never’ respond to cold calls or e-mail blasts. ” According to Anthony Parinello in the book Selling to Vito , targeting the CEO/President/Owner will result in: A shorter sales cycle. Absolutely.
Sales Hacker
NOVEMBER 10, 2020
AJ Bruno: Yeah, that’s also an interesting story because in 2012, my wife and I were on the West coast. I didn’t even know what the term SDR meant in 2012. I think that that’s kind of crazy to look at, but it was still relatively new, at least for an inside sales team. Meltwater didn’t have them.
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