The Proven Process for Developing a Go-to-Market Strategy [+Templates]
Hubspot Sales
AUGUST 21, 2023
Research each role to get a general sense of what they do, their goals, and their pain points. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic. The sales cycle ranges between a few weeks and a few months. Identify the buying center and personas.
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