Sales and Marketing Management

DECEMBER 9, 2012

Issue Date: 2012-12-10. Teaser: B2B prospect development – the combination of lead generation, lead qualification, lead nurturing and lead hand-off to sales – is a critical element that many marketing and sales teams are failing. Author: Dan McDade. read more

B2B 302

B2B Lead Qualification Prospecting Lead Nurturing 302

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

AUGUST 22, 2011

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Well, we’re in the dog days of August.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Pointclear

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge.

Software 187

Software Software B2B Top of Funnel 187

Score More Sales

JANUARY 4, 2011

Lead generation, lead qualification, your enrollment process … all often play a role. 5 Tips for Lead Nurturing to Grow Your Sales Funnel. © Score More Sales 2001 - 2012. And in many, many cases the main challenge is in marketing & sales. And I LOVE the way you go big. Categories.

Small Business 157

Small Business Small Business Lead Rank Lead Scoring 157