2012 Lead Nurturing PointClear Prospecting 
Pointclear
OCTOBER 9, 2012
Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. for proactive, outbound targeted prospecting and nurturing.
Jonathan Farrington
JULY 31, 2013
There is an active debate about the quality difference between leads from inbound versus outbound marketing. Let’s take a closer look at the quality of leads produced by these lead generation tactics and how this impacts your ability to further develop these prospects into customers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Pointclear
JANUARY 15, 2013
Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.
Pointclear
AUGUST 30, 2012
Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Craig talks about the critical role of the phone in connecting with the right prospects as quickly as possible: “I was just reading Aaron Ross’s blog post the other day.
Pointclear
APRIL 13, 2012
He adds this is the year connections must happen between the webinar and trade show prospects that marketing is generating and the opportunities that sales actively engages. Jeff notes there is a link between marketing and sales dysfunction and marketing’s challenges in convincing sales of the value of lead nurturing.
Expert insights. Personalized for you.
169 
Let's personalize your content