Pointclear

AUGUST 30, 2012

Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. Concluding Thoughts: Consumerized B2B Software & the Resurgence of Field Sales.

Software 187

Software Software B2B Top of Funnel 187

Pointclear

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

Pointclear

OCTOBER 9, 2012

As a foundation, I published three blogs in 2012 in which I outlined three critical elements that impact B2B lead generation costs in the complex sale: 1. Do you believe that an enterprise software solution lead, as an example, should be budgeted to cost $300 or less?

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Rank Lead Scoring 169

Pointclear

AUGUST 22, 2011

To learn more about The Annuitas Group and their proprietary methodology, the Lead Management Framework™ , go to [link]. For many, the planning for 2012 starts next month, right after Labor Day. And, for many, the goal for 2012 will be to finally implement marketing automation. Implementation Is More Than Just Software.

Marketing 164

Marketing Lead Qualification Lead Management Lead Nurturing 164

Jonathan Farrington

JULY 31, 2013

A developed quality lead sets the stage for relationship selling, lead nurturing and prospect development. An Atlanta-based software company, Joulex, increased new business sales opportunities in their pipeline by more than $2 million dollars from qualified leads generated by an outbound prospecting program.

Lead Generation 51

Lead Generation Sales Qualified Lead PointClear Leads 51