2012 Lead Qualification Research Sales Management 
Highspot
SEPTEMBER 30, 2020
It’s characterized by an intense focus on lead qualification. How it works: Salespeople using this methodology follow a strict set of lead qualification guidelines in order to understand whether or not a buyer is a good fit for their product. What it is: SNAP Selling was invented by Jill Konrath in 2012.
Sales Training Connection
JANUARY 2, 2012
The expectation is that the sales person must bring value by how they sell, as well as, by what they sell – they must create value not just communicate it. Companies look to their sales teams as a source for competitive differentiation and recognize that the front-line Sales Manager is the pivotal job for sales performance change.
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