2012 Prospecting SugarCRM Tools 
Score More Sales
APRIL 30, 2013
The “S” stands for social, and indicates that a CRM system has the capability to interact with and bring in social media content right into customer and prospect records. Many CRM tools are set up in a complicated way so a rep spends too much time learning them and then using them. A tool is nothing but a tool without a process.
SugarCRM
DECEMBER 4, 2017
Jim Glickman, CMO Hilco Valuation Services, says about their CRM system (Hilco implemented Sugar in 2012): “I don’t even think of it as CRM,” […] “We look at this more as kind of a comprehensive business platform.”. Think of users first, as they are the ones in the trenches, and ultimately connecting with your customers or prospects.
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