Why Cold Email Templates Don’t Work (& What to Do Instead)
Sales Hacker
JANUARY 15, 2020
It’s what I did back in 2013. The goal of prospecting is not to sell your product/service. Approach prospects with a customer service mindset. What to do instead: We sent this email, and it landed us a meeting because we shared our results with a similar nonprofit. The average cold email response rate is 1%.
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