SBI Growth
OCTOBER 5, 2013
As a marketing leader, the CEO is going to measure your 2014 success in three ways: Leads – Number of Sales Qualified Leads delivered to Sales. Get a peek at what the best in class marketing leaders are planning in 2014 and why. CALL TO ACTION: 2014 is fast approaching. Wins – Percent contribution by Marketing to Sales Revenue.
SBI Growth
DECEMBER 19, 2013
He had been given an aggressive goal for 2014. I completely lost the battle on the 2014 revenue number” he said. “My For example, you may recognize that you have a massive demand generation problem. My colleague Dan Perry wrote an excellent article on sequence. The topic was his number. My boss gave in to the CFO.
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SBI Growth
JANUARY 10, 2014
Today’s marketing organizations are generating 25+% of the sales funnel. You need to identify what lead and demand generation programs will drive the pipeline. Here is a great article to get you started. You control your destiny in 2014- no one else will. If your marketing team needs help. Author: Josh Horstmann.
Partners in Excellence
OCTOBER 27, 2014
But every time I read these articles and start discussing the big issues for the coming year, I get this overwhelming sense of “Deja Vu All Over Again.” Demand Generation/Lead Gen/Content Marketing/Nurturing. Those were the issues I saw a year ago, talking about the key issues for 2014. Recruiting/Onboarding.
Sales Hacker
OCTOBER 7, 2021
For additional tips you can check out this article with things I wish I’d known starting out my career. I started my career as a high school English teacher, and jumped into Chicago tech sales in 2014. Make sure to remind yourself of these, especially early on while you are building your pipeline. Maria Tribble.
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