Sales and Marketing Management

JULY 22, 2014

Issue Date: 2014-07-23. While marketing was producing a lot of high-quality content to support sales conversations, sales had no way of easily knowing what content was at their disposal to use for lead nurturing and educating prospective buyers. Read about the fix. Read about the fix. read more'

Case Study 250

Case Study Study Lead Nurturing Face-to-face 250

SBI

OCTOBER 22, 2014

Read more including the Zendesk case study. Email lead nurturing and follow up programs are automated from Salesforce.com. Sales Tools/Product Reviews Webinars and Events Dreamforce Dreamforce 2014 FullCircle CRM Infer Radius RingLead SalesLoft Totango' I think of it as an “intelligent segmentation engine.”

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Zoominfo

JULY 11, 2018

billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JULY 21, 2019

billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100