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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Systems/Processes/Tools. Sales Automation/Tools. Marketing Automation/Tools. Demand Generation/Lead Gen/Content Marketing/Nurturing. Those were the issues I saw a year ago, talking about the key issues for 2014. While there’s some variance, I tend to see the following: Sales Training. Hold on Dave!!!

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015. Provides more in-depth metrics than most native or third-party reporting tools do for organic content. In fact, Hootsuite also predicts that spending on social media ads will grow from $33.5

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015. Provides more in-depth metrics than most native or third-party reporting tools do for organic content. In fact, Hootsuite also predicts that spending on social media ads will grow from $33.5

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

She uses her expertise in talent analysis and strength management as well as our state-of-the-art tools to help her customers recruit, select, develop, and retain the very best. The world of sales is awesome and can lead you to see many places, you control your earnings, and always be learning new leading edge tools/apps/programs etc.

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