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The CMO’s Achilles' Heel

SBI Growth

B2B CMO''s largely do not have direct reports with expertise in demand generation. This is a major weakness heading into 2014. The specialist roles involved in executing world class B2B marketing in 2014 is complex. Every CMO must have a ‘right-hand’ report with substantial demand generation experience to be successful.

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Prognostications And Wild Ass Guesses For 2015

Partners in Excellence

Demand Generation/Lead Gen/Content Marketing/Nurturing. Those were the issues I saw a year ago, talking about the key issues for 2014. Social Media/Social Selling is certainly new–we didn’t have LinkedIn, Facebook, Twitter. While there’s some variance, I tend to see the following: Sales Training.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015. In fact, Hootsuite also predicts that spending on social media ads will grow from $33.5 million in 2015 to well over $35 million by 2017.

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A Guide to Mastering Paid Social Media Advertising

SugarCRM

Twitter, for example, already demonstrates this increase, with ad revenue increasing 60% year-over-year from Q3 2014 to Q3 2015. In fact, Hootsuite also predicts that spending on social media ads will grow from $33.5 million in 2015 to well over $35 million by 2017.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Sales Manager with a background in SaaS, On-Demand (Rideshare) & Advertising. When I was selling at Twitter, I realized midway through a sale that unless I got my customer to think about the platform differently, they were never going to generate the ROI they needed to continue spending with us.

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