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90+ Important B2B Content Marketing Statistics

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The Importance of Content Marketing. Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). B2B Content Creation and Workflow.

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90+ Important B2B Content Marketing Statistics

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The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). Content marketing services revenue is expected to reach $50 billion in 2019, up from $26.5 billion in 2014 ( source ). Email 94% of buyers share business content via email ( source ).