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Why Your Business Needs Great CRM

SugarCRM

Customers have gotten used to this type of AI-driven technology , and have become used to high-convenience service technology – regardless of whether you’re selling books, enterprise software, or farm equipment. times between 2011 and 2014, from $5.60 What does that mean for businesses?

CRM 38
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90+ Important B2B Content Marketing Statistics

Zoominfo

billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). The Importance of Content Marketing. 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ).

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The Sales Playbook to Social Selling

Hubspot Sales

Instead of a hard closing tactic, social selling more closely resembles lead nurturing. After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%.

article thumbnail

90+ Important B2B Content Marketing Statistics

Zoominfo

billion in 2014 ( source ). Content marketing costs 62% less than traditional marketing and generates about three times as many leads ( source ). The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ).