SugarCRM

NOVEMBER 16, 2017

Great technology alone doesn’t set you apart anymore; consumers and business buyers alike have gotten more buying power today than ever before. times between 2011 and 2014, from $5.60 This, in turn, affects the quality of prospects that marketing routes over to sales and improves overall lead quality.

CRM 38

CRM Lead Rank Lead Scoring ROI 38

Hubspot Sales

OCTOBER 29, 2019

Instead of a hard closing tactic, social selling more closely resembles lead nurturing. After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%.

Social Selling 129

Social Selling Ideal Customer Profile Social Media Twitter 129

Zoominfo

JULY 11, 2018

47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). billion in 2014 ( source ). The Importance of Content Marketing. The Importance of Content Marketing.

Top of Funnel 255

Top of Funnel B2B Marketing Social Media 255

Zoominfo

JULY 21, 2019

The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). The Importance of Content Marketing 47% of B2B buyers consume three to five pieces of content prior to engaging with a salesperson ( source ). billion in 2014 ( source ).

Top of Funnel 100

Top of Funnel B2B Marketing Social Media 100