SBI Growth

OCTOBER 1, 2013

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331

B2B Sales Qualified Lead Marketing Lead Generation 331

SBI Growth

DECEMBER 16, 2013

Are you ready for 2014? To maximize your chances at a successful 2014, you need a good strategy. At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Make sure they align.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI

OCTOBER 22, 2014

Note from Nancy: In case you missed it, we sent our a Dreamforce wrap-up and cool tool report in our newsletter this Sunday. Analyst for Smart Selling Tools and advises executives in SaaS MarTech companies and interactive marketing agencies who seek a competitive advantage in meeting the needs of marketers. -.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

SBI Growth

AUGUST 30, 2013

In this post I want to walk you through the 7-steps to building a lead generation machine. Register here for SBI’s 7 th Annual Research Project and find out how your World Class peers plan to make the 2014 number. Determining the size ($) of the market potential – Total Available Market for your products & services.

Lead Gen 306

Lead Gen Lead Rank Lead Scoring Sales Qualified Lead 306

Customer Centric Selling

AUGUST 2, 2013

Sales Training Article: Is Your Team Ready for 2014? By George de los Reyes, Sales Benchmark Index (SBI) Image courtesy of Danilo Rizzuti at FreeDigitalPhotos.net Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. The best marketers assess both.

Outsourcing Services 45

Outsourcing Services Training Lead Rank Buyer Persona 45

Tenfold

AUGUST 30, 2017

Information in today’s digital milieu has always been a double edged sword for sales and marketing. A 2014 research by the Acquity Group, a digital marketing company under Accenture, pegs the number of B2B buyers who do online research at 94 percent. Business websites lead at 84.3 It works for you if you can control it.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79