Tony Hughes

OCTOBER 16, 2018

2015 will see the dawn of the rise of "LinkedIn Centers" to steadily replace traditional B2B marketing activities for demand generation and phone based telemarketing for lead generation (in-house or outsourced). Most importantly, no sales messages to links being posted to selling websites or marketing videos.

Social Selling 83

Social Selling LinkedIn Ideal Customer Profile Top of Funnel 83

Tenfold

AUGUST 30, 2017

The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 Mobile phone usage extends to work places and social gatherings; and includes requests for bids, product comparisons, video viewing and contacting the vendor. Should you invest in creating YouTube videos or simply blogging?

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Sales Hacker

OCTOBER 7, 2021

In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. Time to take notes.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Tony Hughes

MARCH 13, 2018

To win in 2015 you're going to have to go so old school and new school at the same time, applying a dizzying array of multi-disciplinary principles that will give you an invincible edge. Everyone in marketing should get trained on Challenger Sales and everyone in sales should study The New Rules of Marketing and PR.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63