Zoominfo

AUGUST 31, 2020

Using data culled from ZoomInfo’s sales intelligence platform, TentCraft was able to steer into new areas of the company’s total addressable market. This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. Follow our go-to-market series.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

AUGUST 31, 2020

I told our employees we are going to completely retool the company to support the healthcare system.” — Matt Bulloch, president and founder, TentCraft Using data culled from ZoomInfo’s sales intelligence platform, TentCraft was able to steer into new areas of the company’s total addressable market.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Pointclear

AUGUST 20, 2015

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers?

Lead Rank 100

Lead Rank Marketing Qualified Lead Sales Qualified Lead Revenue 100

Partners in Excellence

OCTOBER 27, 2014

Demand Generation/Lead Gen/Content Marketing/Nurturing. Analytics/Big Data. This is my prognostication, these will be the critical issues facing sales and marketing professionals in 2016. But Analytics and Big Data are giving us insights and abilities that were unimaginable in 1980. Gamification.

Fashion 91

Fashion Face-to-face Analytics Social Media 91

Tenfold

AUGUST 30, 2017

Analytics Advocate at Google Adam Singer confirms this at a ClickZ Live conference in San Francisco and adds that a person, on average, checks out 10.4 The Salesforce’s Pardot survey, 2013 State of Demand Generation Report, claims that 71.7 Business websites lead at 84.3 online resources before reaching out to a sales rep.

Outsourcing Services 79

Outsourcing Services Buyer B2B Lead Rank 79

Sales Hacker

OCTOBER 7, 2021

People buy from people – who can analyze big data. Adrienne has been in Enterprise Technology sales for over 6 years specifically focused on helping state and local governments utilize their data to drive better outcomes for our communities. Are you highly analytical and curious by nature? Adrienne Greenberg.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130