In the Age of AI, Training Is More Critical Than Ever
Sales and Marketing Management
JULY 26, 2018
Selling skills still matter. The thinking is that AI will turn B-players into A-players, and A-players into unprecedented selling machines. Compare that to 2016, when CRM penetration surged to 74 percent but goal attainment dropped to 55.8 percent, and it’s clear that data by itself is not the key to sales success.
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