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B2B Programmatic Advertising for Beginners

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading. Efficiency.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

As with nearly every other aspect of business— automation, predictive learning, and artificial intelligence have drastically changed the advertising landscape. Programmatic advertising. billion in 2017. billion in 2017. What are the benefits of programmatic advertising? The biggest change? Keep reading.

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5 Reasons Not to Outsource Sales Development (and 3 Reasons You Should)

Hubspot Sales

If you are B2C, B2B2C, or B2C2B, it’s highly likely your business model simply won’t fit an outbound model. In these cases, businesses are wise to invest more in marketing, advertising, and freemium product strategies. After a mammoth $110 million funding round in 2017, Grammarly today boasts both freemium and premium services.

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Inbound or outbound sales—which one should you focus on?

Close.io

With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. In this case, it’s nice to have salespeople and advertisements to make consumers aware of what you offer. If your products have a long sales cycle.

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Best Sales Blogs: The Ultimate List of 55+ (Recently Updated!)

LeadFuze

I retired in January, 2010 from a 40-year career of selling advertising to small businesspeople, 38 years of which I owned my own company, to write, speak, and help others succeed; to give back for a lifetime of blessings. The killer app for 2017 is exceptional service. A Post Worth Your Time . Top 10 Inspiring Leaders in Lead Gen.