2019 Advertising Media Outside Sales 
SugarCRM
JANUARY 13, 2022
In a 2019 study , Gartner found that customer effort is the most significant measure in determining loyalty. And while word-of-mouth marketing isn’t a new concept, it has a much more significant impact in the age of social media. They improve recruiting efforts, public relations and even serve as outside sales reps.
Close.io
OCTOBER 28, 2019
The prospect initiates the contact, and that could be as simple as submitting their email for a free ebook, and then later an inbound sales person might email or call them. With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media.
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