B2B is Dead – Long Live B2P
DiscoverOrg Sales
AUGUST 24, 2017
Larger B2C corporations have the major advantage of in-depth market research on shifting trends of consumers, and even small businesses can keep their ear to the ground and forge their own voice all the more to stand out. B2B brands fare better with customers when they use emotive rather than rational marketing messages.
186 
Let's personalize your content