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ActiveConversion: New Features Impress

SBI

Recently, ActiveConversion announced additional features and interface enhancements to its marketing automation solution. We’ve been following ActiveConversion for several years and have always considered it to be a solid product. ActiveConversion offers a great balance of affordability, functionality, and ease-of-use.

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To Manage Sales You Must Manage Sales Leads

Pointclear

Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. With marketing automation it is a growing part of the job. Marketing Automation and Lead Management.