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Shape-Shifting For The Win: Sales And Marketing Moves For 2021 And Beyond

Crunchbase

Commercial airlines that previously transported only passengers shifted their operations to focus on moving cargo. The company doubled down on supporting the brands that sell products on its platform, investing more in cooperative advertising. Changing the channel? Pivots large and small. Largely by being nimble.

Marketing 105
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10+ Best Customer Data Platform Software Apps

LeadBoxer

Some CDPs also allow you to leverage that data to send emails, run marketing automation, optimize advertising, and more. Who it’s for: Segment serves a variety of customers, from enterprise-level companies like IBM and Petco to retail like Peloton and SaaS like Zendesk. For the enterprise-level option, contact Segment for a quote.