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Best Sales Books: 55 Top Picks for More Sales Conversations in 2023

Vengreso

From paid advertising to buying their own books, every sales author is doing all they can to get their book to the top of the list. Third, no one on this list had advance notice of my plan to republish this article and many are reading their name here for the first time. ” And don’t even think about Amazon!

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How building a Buyer Persona from our CRM data skyrocketed our sales

OnePageCRM

I was working in an employee performance management software company. What emerged was a revelation. By segmenting your leads by buyer persona, you can customize your message to each segment with custom landing pages, targeted advertising campaigns and email campaigns. Question was, why were other CEOs not buying it?