Do We Really Want Our Sales People To Be Value Creators?
Partners in Excellence
NOVEMBER 5, 2021
In some ways, sales leaders revel in this. We revel in the predictability of our order taking process, seldom questioning whether we can do better. We are underperforming for our customers, we are underperforming our own companies (I hope a few CEOs, CFOs, Board Members get to see this article!). We usually win on pricing.
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