Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
Another effect is that they will be able to share in the praise regarding revenue, which usually falls to sales alone. Spontaneous (SME). When leads are drying up, sales calls for a campaign, like showing up at a trade fair or business event. In this situation, there’s much better cooperation between sales and marketing.
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