Marketing Accountability: Can Sales Afford Not Knowing the ROI on Marketing Spend?
Sales Hacker
SEPTEMBER 13, 2021
Spontaneous (SME). Asking clients how many leads their advertising generates is just a starter question as we need to understand the quality of leads: cold, hot, etc. Another effect is that they will be able to share in the praise regarding revenue, which usually falls to sales alone. Extend your funnels by including CLV.
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