Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Janek Performance Group

SEPTEMBER 13, 2023

Sellers have always relied on word-of- mouth advertising between friends and family. However, in B2B selling, referrals are more than positive reviews. What specific incentives do you offer, such as discounts or special offers? These include asking for referrals, sending reminders, offering incentives, and collecting feedback.

Referrals 62

Referrals Networking Social Media Ideal Customer Profile 62

Nutshell

JANUARY 30, 2020

Tracking the effectiveness of landing pages, web forms, and the quality of their leads allows marketers to make budgetary decisions related to their advertising and marketing channels. 16 sales process templates for B2B pipelines. Incentives can be extremely lucrative when implemented correctly. FREE DOWNLOAD. It’s a win-win!

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Nutshell

AUGUST 28, 2023

These potential buyers can be people who have expressed interest in the product or service that you’re selling, or who might reasonably have interest based on their demographics, industry, or other factors. Our 16 Sales Process Templates for B2B Pipelines provide top examples of how companies just like yours structure their sales processes.

Sales Process 118

Sales Process Top of Funnel Outsourcing Services Sales Qualified Lead 118

Sales Hacker

APRIL 13, 2020

Below are four cherry-picked stats : 73% of B2B companies say a webinar is one of the best ways to generate leads. B2B companies hosted 61% of webinars held using the GoToWebinar platform. When hosting a virtual event, it’s important to define your target demographic and the region or country you are targeting. Source: Giphy.

Lead Rank 127

Lead Rank Lead Scoring Marketing Qualified Lead Leads 127

Sales Hacker

NOVEMBER 16, 2021

It combines B2B data, data outsourcing, and robotic process automation, to increase qualified leads exponentially. Google Ads Editor is a free app that allows Google Ads advertisers to make bulk changes to PPC campaigns offline. Price: Traffic Booster starts at $180 per month, which includes your actual advertising budget.

Paid Content 109

Paid Content Lead Generation Lead Rank Lead Scoring 109

Nutshell

MAY 26, 2020

You know the letters you receive in your mailbox from restaurants, big box stores, and local mom and pop shops advertising new products and sales? Both B2C and B2B organizations can find success using this classic marketing and sales strategy. That’s direct mail. It’s 2020…Does Direct Mail Still Work?

Direct Mail 140

Direct Mail Campaigns ROI How To 140