Zoominfo

OCTOBER 13, 2023

Launching a go-to-market strategy in Germany can be tricky due to the complexity of local regulations and guidance. In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. Double opt-in is a two-stage process.

Telemarketing 130

Telemarketing Strategy Intent Signal Inbound 130

Bernadette McClelland

JANUARY 15, 2017

On my return home, I was asked to prepare for an interview and one of the questions was whether I had seen any changes over the past few years in the B2B sales space and if so, what were those changes? What has changed though is what we are selling, and how we now go to market. Marketing has also impacted the sales landscape.

Telemarketing 150

Telemarketing Lead Rank Margin Retail 150

Hubspot Sales

JANUARY 9, 2024

Door-to-door (D2D) sales involves knocking on people’s doors to advertise or sell products/services. But in the case of B2B sales, reps are more likely to canvas workplaces. Include a QR code “You can take it a step further by including on your marketing materials a QR code that directs people to your website,” Jay continues.

Face-to-face 101

Face-to-face Up-Sell Research Sales 101

Pointclear

JUNE 9, 2017

Here’s another one: A services and technology company targeting the branding, design and advertising industry leverages PointClear’s account-based marketing services, including lead generation, qualification and nurture to keep their pipeline full of sales-qualified leads. Send me an email ( dan.mcdade@pointclear.com ).

Lead Qualification 183

Lead Qualification Sales Qualified Lead PointClear Leads 183

SugarCRM

JANUARY 19, 2016

You’ve likely heard about inbound marketing quite a lot in recent years, but many marketers are still unclear about how this approach differs from more traditional, outbound marketing and why it’s so valuable. Inbound Marketing 101. As a result, marketers have had to adapt, and that’s where inbound marketing was born.

Inbound 20

Inbound Webinar Metrics Strategy Lead Rank 20

Hubspot Sales

NOVEMBER 28, 2022

It was created to help businesses avoid lead loss and generate more revenue from their marketing efforts. LeadSquared positions itself as a lead conversion and marketing automation platform. It’s designed to help B2B and B2C businesses track, nurture, and manage leads. Pricing: Prices start at $15 per month for up to six users.

Distribution 100

Distribution Lead Rank Software Software 100

Close.io

OCTOBER 28, 2019

Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. With outbound, it’s the salesperson cold calling , cold emailing, or even cold texting the prospect, and the company putting up advertisements or posting on social media. So who wins the battle?

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64